UltraLux believes there’s no reason to enter the future looking underdressed. The shades are excessive, the gold is entirely necessary, and “something a little more subtle” sounds like somebody else’s problem. He’s dressed for a tomorrow with better lighting and considerably higher standards.

There’s pleasure in being this deliberate about how you show up. In choosing the shine, lifting your chin, and letting yourself enjoy being seen. He’s done saving the good look for a special occasion. His arrival qualifies.